Asora Bay — Dubai’s rarest shoreline.
Jumeirah Residences Asora Bay by Meraas (Dubai Holding) — just 35 ultra-premium homes on the southernmost tip of the La Mer Peninsula: 4–6 bedroom apartments and duplexes, a one-of-one 7 bedroom penthouse and beachfront Ocean Mansions, wrapped by a private cliffside beach with hidden coves and a lagoon.
Thirty-five homes. One private peninsula tip.
Asora Bay occupies a ~230,000 sq m site at the southernmost point of the La Mer Peninsula, five kilometres from Downtown Dubai. The residences — 29 apartments and duplexes crowned by a single 7-bedroom penthouse, beside a handful of beachfront Ocean Mansions — are sculpted between two coastal hills in terraced terracotta and stone, with balconies that echo the curve of the dunes.
Meraas × Jumeirah
Developed by Meraas (Dubai Holding) with residences carrying the Jumeirah brand — the group behind Burj Al Arab — in a ~AED 949M flagship project.
A private coastline
A cliffside beach with hidden coves, a beach lagoon and gardens running to the water — shoreline that belongs to 35 homes, not a district.
True scarcity
Vast layouts from 6,328 sq ft to a 47,726 sq ft penthouse. When supply is 35, every residence is a collector’s piece.
Why the world’s wealth is settling on La Mer.
Dubai’s ultra-prime beachfront is the scarcest asset class in the city — and Asora Bay is its newest, most tightly held address, with DLD-recorded sales already at the project.
Jumeirah-branded living
Bespoke Jumeirah SPA treatments, concierge, valet and hotel-grade services for residents — five-star hospitality at home, managed by the Jumeirah Group.
Freehold, five minutes from Downtown
Freehold ownership on Jumeirah Street — 4 minutes to J1 Beach, 9 to City Walk, 11 to Burj Khalifa, 17 to DXB airport.
60/40 to Q1 2029
20% on booking, 40% through construction and 40% on handover, scheduled for Q1 2029. Marine works and piling are complete; infrastructure is 100% done.
Step inside Asora Bay.
Developer renders of Jumeirah Asora Bay — the Ocean Mansions, residence interiors, amenities and the masterplan on the La Mer Peninsula.
The southern tip of the La Mer Peninsula.
- Jumeirah 1, on Jumeirah Street — 5 km from Downtown Dubai
- 4 minutes to J1 Beach · 9 minutes to City Walk · 11 minutes to Burj Khalifa · 17 minutes to DXB airport
- Private cliffside beach, hidden coves and beach lagoon within the ~230,000 sq m site
- Infinity and lap pools, wellness spa, gym, running track through the hills, yoga decks, residents’ lounge and oceanfront dining
- Freehold ownership · Jumeirah-branded residence services
Where Jumeirah Asora Bay is.
La Mer · Jumeirah, Dubai — drag the map to explore the neighbourhood, or open directions on your phone.
Meraas.
Meraas
Dubai · part of Dubai HoldingMeraas is a Dubai developer known for creating destinations rather than standalone towers — places designed to draw the city to them. It sits within Dubai Holding.
Its work includes City Walk, Bluewaters Island (home to Ain Dubai), La Mer, Port de La Mer, Madinat Jumeirah Living, Nad Al Sheba Gardens and Dubai Design District. The common thread is low-to-mid-rise architecture, walkable streets and a strong retail and food-and-beverage layer built in from the start.
For a buyer, that lifestyle-led approach matters commercially: Meraas communities tend to attract end-users and long-stay tenants rather than purely investor demand, which supports steadier occupancy.
Developer information summarised from the developer’s official website and public company disclosures. Meraas is the developer of this project; Rich Property Real Estate Brokerages is an independent DLD-licensed brokerage and is not the developer.
Request prices & availability.
A release this small moves privately. Leave your details for the full pack — floor plans, current prices, the 60/40 payment plan and available residences — or message directly for a discreet consultation.